Stronger Together by Lifestory is calling on communities to build a bridge between generations to ensure an open and engaging dialogue to break down barriers and help combat loneliness
Hundreds of school-aged children, via school e-learning programmes and their parents’ social media accounts, are being invited to write ‘pen-pal’ style letters to send to owners living in retirement developments, and share stories and drawings about everything from their family and school memories to favourite books, films or hobbies.
The initiative will see the letters shared with Lifestory homeowners, who will reply sharing their life experiences and interests.
Pen-pal creation will be the first step in developing lasting friendships and ensuring a regular communication flow during a time of uncertainty for all.
“’Alone we are strong, together we are stronger’, is a core message that sits behind the Stronger Together campaign,” explains Lifestory’s chief executive Mark Dickinson.
“Social distancing measures and difficulty accessing family and friends mean that our owners, many of whom usually play a really active day-to-day role in our communities, are staying home alone.
“We’re looking for communities up and down the country to get involved. As a builder of homes for the older generation we’re reaching out to school age children to write pen pal style letters to our owners who are currently isolated in their homes and would love to hear from other members of their local communities – the aim is to create some positive intergenerational relationships and help share some great community spirit, positivity and combat loneliness through the current health crisis.”
To join, children simply need to write a letter or a short note on whatever they fancy, whether it’s asking some questions about memories, sharing their favourite film or books or simply drawing a lovely picture and then e mailing it to: firstname.lastname@example.org.
“By launching our own intergenerational campaign, Stronger Together, we are providing a platform to encourage younger people to get more involved with older people,” adds Mark.
“Writing letters, drawing pictures and sharing stories not only helps build relationships and break down generational barriers but also ticks a box from a home-schooling perspective.
“Loneliness is already at epidemic levels among older people in England. We believe Stronger Together provides a great community platform to help ease the loneliness and isolation that people, of all ages will inevitably feel at this time.
“Stronger Together, will be an ongoing campaign, driving intergenerational connectivity for years to come. We have a long-term commitment to provide not only quality homes but to continue to build outstanding communities for people to live in and share their stories.
“In addition to the pen-pal activity we are also supporting the international movement #frommywindow, during which we are encouraging households to display drawings in their windows at home to ensure that the communities we are in know that we are in this together.”
Lifestory through its PegasusLife and Renaissance Retirement developments, specialises in creating homes for independent retirement living.
It also works to promote the health and well-being of its homeowners with carefully-designed environments and elegant communal areas for people to socialise with neighbours, friends and family.
Lifestory will be contacting schools near its developments, but the developer is keen to hear from anyone wishing to take part in the initiative.
Lifestory has been created by the merger of three property developers: Anthology, PegasusLife and Renaissance Retirement.
Specialist age exclusive property developer, PegasusLife Group, creates high-end homes for retirees.
With a focus on communities in market towns, coastal havens, country retreats and urban communities, the company has developments in a variety of locations from Jesmond in Tyne and Wear to Falmouth in Cornwall.
With over 20 developments across the South coast, London and the Chilterns, Renaissance Retirement was founded in the 1990s and takes pride in supporting independent living and reinvigorating the UK retirement market.
Established in 2014, Anthology adopted an innovative community focused, customer centric approach from day one.
With developments across London including Deptford Foundry, Hoxton Press, Wembley Parade, Hale Works and Stratford Mill, Anthology has a strong pipeline of sites across the capital and this merger will help fulfil its aspirations to develop in other parts of the UK.