A talented design duo have teamed up to create the UK’s first luxury and bespoke gift brand for older people
Andrew Downs and Arabella Wilde got together last year inspired by Andrew’s experience of moving his mother in to live with him during the pandemic.
Andrew’s efforts to look for advice and tools to help Sheila, 85, who has vascular dementia, adjust to a new home and surroundings drew a blank as did finding quality products geared to engage people like her with memory issues.
So he and his colleague Arabella set about designing some of their own.
Helping Sheila keep her past alive and enrich her present life they created a Memory Board which led to the development of editedphotos.co.uk.
They have now designed several items such as jigsaws, memory care boards and memory books – all made from treasured photographs.
The focus of each product is to keep loved ones’ memories alive and conversation flowing.
“Using a carefully curated selection of up to 20 photos and captions, the idea behind the memory board is not only as a reminder of a life well lived and a memory jogger, but it also works as a conversation starter and helps carers and staff at retirement schemes see the person as they were,” Arabella explains.
“The pictures are printed onto vinyl and then bonded onto 5mm foam core, so the product is strong and lightweight which means they are easy to move and hold.”
They also produce a 17cm square Memory Book, which is small enough to be carried around.
Containing 20 photos, the books make a great conversation piece, and include captions with each photo.
There is also a photo box which can comprise up to 25 photos.
“Each one has a caption on the reverse to aid conversation, and as they are laminated, they are pretty indestructible and easy to keep clean,” explains Arabella.
Edited Photos have also created a set of four door signs to help identify key rooms, each printed onto vinyl and beautifully packaged in a cotton drawstring bag.
“We aim to make the ordering process as painless as possible and pride ourselves on being available for any questions and guidance throughout the entire process,” adds Arabella.
“Ours is a bespoke service and therefore there is always a certain amount of flexibility within our products. We package everything beautifully so it really is a wonderful gift, both to give and receive.”
“We have very quickly realised that there is great deal of need and interest from the care and retirement property sector,” says Andrew.
Blenheim House Care home in Wiltshire was the first care home to introduce Edited Photos memory care boards and jigsaws to its residents.
“The items have been really popular with both residents and care teams,” reports Chris Guest, Blenheim’s lifestyle and community liaison officer.
“Our activities team have been using the boards and jigsaws to learn all about the resident’s life history, and important days in their lives – making them vital in how we deliver exceptional person-centred care.
Andrew Downs has worked in the professional photography industry for 25 years, giving him a deep understanding of the power of the photographic image.
Arabella Wilde worked as an art director in publishing for 25 years.
For more information and to order products please visit edited photos.co.uk